Advisor Operations

Build a firm that
runs as well as you advise

From CRM systems and workflows to onboarding, reporting, and back-office support — we help you build the operational infrastructure your firm needs to run efficiently and scale with confidence.

CRM setup

Configured for how your firm actually operates

Automation

Recurring workflows that run without you

Onboarding

Standardized client onboarding that scales

Integrations

Custodian, billing, and tech stack connected

15+

Additional licensing required to get started

4

Core focus categories

Day 1

Structures — commission branch or fee-based RIA

Why operations matter

Most advisor problems aren't about advice — they're about operations

Independent advisors spend a disproportionate amount of their time on tasks that have nothing to do with advising clients. Disorganized systems, inconsistent onboarding, manual processes that should be automated, and technology that doesn't talk to each other — these aren't minor inconveniences.

They're growth limiters. Every hour you spend on operational friction is an hour you're not spending on clients or business development.

SimplyRIA's operations support is built to eliminate that friction — so your firm runs like a well-oiled machine from day one, whether you're launching or scaling.

Systems that actually fit your firm

We don't hand you a generic template. Every setup, workflow, and integration is configured around how your practice actually operates.

Built to scale with you

Operational infrastructure that works with 50 clients should still work with 200. We design systems with your growth trajectory in mind from the start.

Ongoing support, not just a setup call

Operations isn't a one-time project. We're available to refine, adapt, and improve your systems as your firm evolves and your needs change.

Everything under one relationship

Your operations support is integrated with your compliance, registration, and marketing — not a separate vendor you have to manage independently.

Service Areas

Four categories. Every operational need covered.

Technology, workflows, back-office support, and growth infrastructure — the four pillars of a well-run independent advisory firm.

Technology & Systems

CRM setup, software stack, integrations, dashboards, and document management — the foundation your firm runs on.

CRM

Integrations

Dashboards

Document management

Workflow & Efficiency

Onboarding processes, automations, task management, recurring workflows, and the internal processes that keep your team aligned.

Automation

Onboarding

Task management

Back-Office Support

Admin support, billing, reporting, calendar management, and operational coordination — the behind-the-scenes work that keeps clients happy.

Billing

Reporting

Admin

Calendar

Infrastructure for Growth

Team structure, process documentation, vendor management, and the scalable systems that let you grow without breaking what's working.

Team roles

Vendors

Continuity

01 — Technology & systems

The right tech stack, set up correctly from day one

Most advisors choose software piecemeal and end up with a fragmented stack that doesn't talk to itself. We help you design and implement a cohesive technology ecosystem built around your firm's specific needs — whatever platforms you prefer.

CRM setup & optimization

Configure your CRM for advisory workflows — contact records, pipeline stages, activity tracking, and task automation designed for how an RIA operates day-to-day.

Custodian & platform integrations

Connect your CRM, billing, and reporting tools to your custodian so data flows automatically — no manual reconciliation, no duplicate data entry, no gaps.

Reporting & internal dashboards

Internal performance dashboards, client reporting templates, and data visualization so you always have a clear view of your firm's health and your clients' portfolios.

Document management & storage

Organized digital filing structures for client documents, compliance records, and internal files — with access controls, version history, and searchability built in.

Software stack consulting

Audit your existing technology, identify gaps and redundancies, and build a streamlined stack that does everything you need — without unnecessary complexity or cost.

Email & internal systems setup

Email organization, shared calendars, task management, and internal communication systems — configured for a professional advisory practice from day one.

02 — Workflow & efficiency

Processes that run consistently — with or without you

A well-designed workflow means every client interaction, every onboarding, and every review meeting follows the same high standard — automatically.

Client onboarding checklist

Welcome email sent automatically

Advisory agreement executed digitally

Account transfer forms completed

CRM record created and tagged

First review meeting scheduled

[

Client portal access provisioned

[

Risk assessment completed

[

Investment policy statement drafted

Annual review workflow

30-day reminder triggered automatically

Pre-meeting data package prepared

Agenda template populated

[

Action items captured during meeting

[

Follow-up summary emailed to client

Client onboarding design

A standardized, repeatable onboarding process from signed agreement to fully onboarded client — including welcome communications, document collection, account setup, and first meeting preparation.

Registration filings

Identify recurring tasks in your practice that should never require manual effort — client communications, review reminders, document requests, internal task triggers — and automate them.

Meeting prep & follow-up workflows

Pre-built templates for annual review preparation, agenda creation, action item capture, and post-meeting follow-up so every client meeting is consistent, documented, and followed through on.

Calendar & task management

Calendar, task, and project management systems configured for your team — so nothing falls through the cracks, deadlines are visible, and accountability is built into the process.

Internal process documentation

Written, visual, and documented SOPs for every core operational process — so your team executes consistently and new hires can onboard quickly without relying on institutional memory.

03 — Back-office support

The behind-the-scenes work that keeps your firm running

Administrative, billing, and operational support so you can focus on clients and growth — not paperwork and coordination.

Billing & fee workflows

Automated fee calculation, billing, and reconciliation

Fee schedule setup and configuration

Automated quarterly billing workflows

Fee reconciliation against custodian data

Fee disclosure documentation and updates

Billing exceptions and adjustments handling

Administrative support

Operational coordination without the overhead

Calendar and scheduling management

Meeting prep and materials preparation

Client communications and follow-up

Vendor coordination and management

Inbox organization and email management

Reporting

Internal and client-facing reports built and maintained

Client performance reporting setup

Internal firm KPI dashboards

AUM tracking and growth reporting

Revenue and billing reconciliation reports

Compliance-ready reporting documentation

04 — Infrastructure for growth

Build the foundation that lets you scale

The systems that feel fine at 40 clients start breaking at 100. Growth infrastructure is about building scalable, documented, team-ready operations before you need them — not after.

Team roles & accountability structure

Define who owns what in your firm — role clarity, responsibility assignment, and accountability systems that work whether you're solo or building a team.

Process documentation & playbooks

Written documentation of every key operational process — so your firm operates consistently even when you're not in the room.

Vendor management & implementation

Coordinate technology vendors, manage implementations, and serve as the project manager for new tools being added to your stack.

Business continuity planning

Document your firm's operational continuity plan — so clients, regulators, and your team know exactly what happens if the unexpected occurs.